锟斤拷锟斤拷After 5 days’ visit on the Folklore Mart of World Muslim City, WEAI finally signed Strategic Cooperation Agreement with our company, marking the establishment of a stable cooperation relationship. Zhang Yexing, deputy director of Foreign Affairs Office attended the signature ceremony and talked with Mr. Sene. Ababacar.

锟斤拷锟斤拷Both parties believe that the strategic positioning of inland open economy will bring great opportunities for mutual development, this agreement aims to push forward a cooperation system of mutual trust and establish a win-win strategy. By integrating resources of the two parties to increase the project’s influence in Africa, realize cooperation in terms of investment, culture exchange, brand marketing and finally achieve a win-win result.

锟斤拷锟斤拷Through consultation, both parties decided to take advantages of their own to promote brand marketing and investment in Africa, and by integrating resources to fully support Muslim City. First, attract African dealers’ attention and encourage them to stay in the folklore mart. Bring those commodities and handicrafts with special African style into Ningxia, meanwhile assist African companies to establish sales point in China. Second, establish commercial office for African Countries. Cooperate with African government and chamber of commerce; make effort to help African Muslim countries set up commercial office in World Muslim Folk Culture Street to strengthen China-African economy and trade cooperation. Third, cooperate in overall cultural exchange with African countries. Africa Cultural Month will be held from September 18th to October 18th, 2011, WEAI is responsible for inviting African acting groups, artists, government officials to attend the festival, and popularizing the festival in Arab countries. Meanwhile, World Muslim City should take its advantages in China and well organize the activity, making it a shining folk brand for China-Africa cultural exchanges. Forth, do well in brand packaging. Well pack the folklore mart, and popularize it in all Muslim countries to attract a mass participation of businessmen from both home and abroad. In China, we should popularize the project to its 1.3 billion people to guarantee a stable visitor flow.